This is some dystopian stuff.

Amazon Uses a Twitter Army of Employees to Fight Criticism of Warehouses:

Amazon is not the only company that relies on what publicists call “employee advocates.” Lizz Kannenberg, the director of brand strategy at Sprout Social, which advises companies on social media use, said that employee advocacy had developed over the last three to five years.

Bromwich, J. E. (2019, August 15)